Market Report, "Rtds/High-Strength Premixes in Mexico", Published
Initially, low prices were a key driver of growth for RTDs/high-strength premixes, which targeted young consumers with lower incomes for whom these products represented an alternative to economy brands of beer. Many brands of RTDs/high-strength premixes still compete on price. However, persistent violence in many areas of the country resulted in increased drinking at home over the review period, for which RTDs/high-strength premixes are quite convenient given their packaging, widespread...
View full press release