Boston, MA -- (SBWIRE) -- 04/30/2013 -- Towels remained the dominant category in sanitary protection in Mexico during 2012, accounting for 86% of total sanitary protection retail value sales. Ultra-thin towels was the largest towels category during 2012, accounting for 58% of total towels value sales. Total retail value sales of ultra-thin towels amounted to Mx$2,430 million in 2012, while total retail value sales of standard towels amounted to Mx$1,740 million.

Euromonitor International's Sanitary Protection in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Intimate Wipes, Sanitary Protection Excluding Intimate Wipes.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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