Market Report, "Sanitary Protection in Mexico", Published
Towels remained the dominant category in sanitary protection in Mexico during 2012, accounting for 86% of total sanitary protection retail value sales. Ultra-thin towels was the largest towels category during 2012, accounting for 58% of total towels value sales. Total retail value sales of ultra-thin towels amounted to Mx$2,430 million in 2012, while total retail value sales of standard towels amounted to Mx$1,740 million.
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