Boston, MA -- (SBWIRE) -- 08/19/2014 -- In 2013 the Mexican sportswear market benefitted from the opening of Under Armour flagship stores and the arrival of Reef in a commercial venture with El Puerto de Liverpool. Also the fast growth of internet retailers such as NetShoes.com brought new opportunities to leading brands, mostly those that sponsor Mexican soccer teams. To wear top brands and newly launched products has become important amongst the Mexican population, which has made pre-sales or exclusive sales for fans a common practice to boost sales. Those brands and retailers offer status and exclusiveness amongst consumers and create a high expectation for those who are not able to participate or acquire the product.

Competitive Landscape

Nike Mexico and adidas de Mexico were the leading companies of sportswear sales during 2013. These companies have a long-standing presence in the country and have managed to position their brands very high in consumers' minds. Both companies sponsor important sports events which in Mexico include the sponsorship of several football soccer teams, and they also invest heavily in marketing campaigns that include the sponsorship of recognised Mexican athletes.

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Industry Prospects

2014's FIFA World Cup and 2016's Olympic Games are the most important sports events that will boost sportswear sales; most people will be looking for the national team jerseys and other sports related to those events' garments.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Mexico market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sportswear in Mexico?
- What are the major brands in Mexico?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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