Market Report, "Sportswear in Mexico", Published
In 2013 the Mexican sportswear market benefitted from the opening of Under Armour flagship stores and the arrival of Reef in a commercial venture with El Puerto de Liverpool. Also the fast growth of internet retailers such as NetShoes.com brought new opportunities to leading brands, mostly those that sponsor Mexican soccer teams. To wear top brands and newly launched products has become important amongst the Mexican population, which has made pre-sales or exclusive sales for fans a common practice to...
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