Boston, MA -- (SBWIRE) -- 09/06/2013 -- Off-trade value sales increased by 5%, only slightly down from the 2011 figure, suggesting that the popularity of tea as an essential part of the UK diet remains assured. Whilst tea has undoubtedly been boosted by consumers becoming more sophisticated and therefore more willing to try out new flavours and types of tea, there seems little doubt that tea has performed well thanks to the UK recession with many more consumers turning to the traditional cuppa as a cheap source of consolation.

Euromonitor International's Tea in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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