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Market Report, "Toys and Games in China", Published

New Consumer Goods market report from Euromonitor International: "Toys and Games in China"


Boston, MA -- (SBWIRE) -- 08/27/2014 -- Despite the economic slowdown in China contributing to consumers' reluctance in increasing spending on toys and games in 2013, consumers' willingness to spend on toys and games supported double-digit value growth of the market. More adult consumers perceived that toys that promote learning skills were more suitable, which led to dynamic growth in construction toys, scientific/educational toys, arts and crafts and action figures and accessories. Games and puzzles remained the largest category in...

Euromonitor International's Toys and Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report:

- Get a detailed picture of the Toys and Games market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market's major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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