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Market Report, "Wound Care in Brazil", Published

Fast Market Research recommends "Wound Care in Brazil" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 07/14/2014 -- Sticking plasters/adhesive bandages continued to hold the largest value share of 76% in wound care in 2013. Manufacturers continued to make large investments in new products to attract consumers, especially by launching licensed products with famous cartoons characters such as Sponge Bob Square Pants, Mickey Mouse and Hello Kitty, to name a few, which are very appealing to children. In order to attract adults, manufacturers continued to invest in the launch of products which were water-resistant, or which had a nude appearance, in order to be more discreet.

Competitive Landscape

Maintaining its leadership in wound care with 48% value share, Johnson & Johnson Industria e Comercio also led in sticking plasters/adhesive bandages in 2013, with value share of 63%. Band-Aid maintains its position due to the great recognition that the brand has amongst consumers. Band-Aid brand awareness is so strong in the minds of Brazilians that many people, when they get scratches or cuts; ask for a "Band-Aid" (instead of saying adhesive bandage or plaster). Band-Aid also has a large product portfolio, with many sizes, shapes and packages, including versions especially for children, with cartoons and special colours, which help it to maintain the leading position within sticking plasters/adhesive bandages.

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Industry Prospects

During the forecast period, wound care is predicted to decline, with a value CAGR of -1% in constant 2013 prices, to register sales of R$160 million in 2018.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Brazil market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Wound Treatments in Brazil?
- What are the major brands in Brazil?
- What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

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