Market Report, "Wound Care in Brazil", Published
Sticking plasters/adhesive bandages continued to hold the largest value share of 76% in wound care in 2013. Manufacturers continued to make large investments in new products to attract consumers, especially by launching licensed products with famous cartoons characters such as Sponge Bob Square Pants, Mickey Mouse and Hello Kitty, to name a few, which are very appealing to children. In order to attract adults, manufacturers continued to invest in the launch of products which were water-resistant, or which had a...
View full press release