Portland, OR -- (SBWIRE) -- 06/30/2017 -- Marketing resource management (MRM) is a technology used to efficiently handle people, associated technology & operations such as production, planning and design of marketing process. Emergence of MRM applications have helped enterprises with their planning and budgeting. By using functionalities including planning and budgeting, marketing departments can plan their budgets, specify the expense types, and period closeouts among others. Using this solution, the marketing department can run strategic program, tackle potential threats, activities & forecast.

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Furthermore, the market is segmented based on the solution, deployment model, end-customer, industries, and geography. The solutions discussed in the market research report include marketing analytics, financial management, project management, marketing asset management, capacity planning management, brand and advertising management and others. The deployment model assessed during the study include on-premise & cloud. End-customers assessed in the report include small & medium business enterprises and large enterprises. Business verticals such as BFSI, healthcare, information technology, media & entertainment, retail & automotive depend greatly on this technology. The market is analysed on the basis of four regions, namely North America, Europe, Asia-Pacific and LAMEA. The list of most prominent market players includes IBM Corporation, Oracle, Teradata, Adobe Systems and many others.

MARKETING RESOURCE MANAGEMENT KEY SEGMENTS:

Marketing Resource Management Market By Solution

- Financial Management
- Project Management
- Marketing Analytics
- Marketing Asset Management
- Capacity Planning Management
- Brand and Advertising Management
- Others

Marketing Resource Management Market By End -Customer

- Small & medium business enterprises
- Large enterprises

Marketing Resource Management Market By Deployment Model

- On-premise
- Cloud

Marketing Resource Management Market By Industries

- BFSI
- Information Technology
- Media & Entertainment
- Healthcare
- Retail
- Automotive

Marketing Resource Management Market By Geography

- North America
- Europe
- Asia Pacific
- LAMEA

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KEY MARKET PLAYERS

- IBM Corporation
- SAP SE
- SAS Institute, Inc.
- Teradata Corporation
- Microsoft Corporation
- North Plains Systems Corp.
- Workfront, Inc.
- Adobe Systems, Inc.
- Infor, Inc.
- Oracle, Inc.