Marketing Resource Management Market by Solution: Global Opportunity Analysis and Industry Forecast, 2014 - 2022
Marketing resource management (MRM) is a technology used to efficiently handle people, associated technology & operations such as production, planning and design of marketing process. Emergence of MRM applications have helped enterprises with their planning and budgeting. By using functionalities including planning and budgeting, marketing departments can plan their budgets, specify the expense types, and period closeouts among others. Using this solution, the marketing department can run strategic program, tackle potential threats, activities & forecast.
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