New Consumer Goods market report from Euromonitor International: "Menswear in France"
Boston, MA -- (SBWIRE) -- 10/31/2014 -- With men becoming increasingly sensitive about fashion trends and also more demanding in terms of apparel, in a stumbling category companies had to segment their offerings to appeal to French men. Fast fashion retailers such as H&M, Mango and Zara were the precursors of this trend by segmenting their offer by gender into different brands, such as HE by Mango, present in France since 2008.
Marc Laurent led the very fragmented men?s outerwear category in France in 2013 with its brand Celio, followed by H&M and Association Familiale Mulliez with its Jules brand. The two local players benefit from being well-established in the country while H&M and Inditex are gaining share thanks to an aggressive store opening strategy and strong marketing efforts.
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Menswear is expected to continue to decline over the forecast period in value terms at constant 2013 prices, although the category will achieve slight volume growth. Menswear still offers potential in France as men increasingly place more importance on fashion and remain less price-sensitive than women, especially those aged below 35.
Discover the latest market trends and uncover sources of future market growth for the Menswear industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Menswear industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
The Menswear in France market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Menswear in France?
- What are the major brands in France?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women?s clothing vs men?s clothing?
- What % of clothing and footwear sales goes through grocery retailers?
Reasons to Get this Report:
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Men's Outerwear, Men's Underwear, Nightwear and Swimwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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