"Menswear in France" Published
With men becoming increasingly sensitive about fashion trends and also more demanding in terms of apparel, in a stumbling category companies had to segment their offerings to appeal to French men. Fast fashion retailers such as H&M, Mango and Zara were the precursors of this trend by segmenting their offer by gender into different brands, such as HE by Mango, present in France since 2008.
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