Boston, MA -- (SBWIRE) -- 09/02/2014 -- The increase in household income and consumer acceptance of using branded products were the key trends in 2013 as the traditional alternatives weakened in popularity throughout the country and use of branded products became stronger, especially in urban areas. The use of traditional alternatives was considered old-fashioned and belonging to lower social groups as parents became aware of using nappies/diapers for their children. The policy of having fewer children, especially in the middle income group, allowed the consumer to afford nappies/diapers more easily.

Competitive Landscape:

Proctor & Gamble Pakistan continued to dominate with a value share of 72% in 2013. Z & J Hygienic Products was second with its Baby Master Comfort Plus brand with 10% value share. Pampers Baby Diapers/Disposable Pants has a strong image in Pakistan due to the quality of the product. The strong distribution network, widespread availability and aggressive marketing of this brand were the main reasons for its dominating position. It also has a special shelf space and prominent position in hypermarkets and supermarkets. The brand has strong attention from consumers and is used as a reference for the other brands.

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Industry Prospects:

Nappies/diapers/pants is expected to generate more value growth as the economic conditions improve and household income increases. The rapid urbanisation and the increase in working and educated women will also help to support further value sales of these products over the forecast period.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Pakistan market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Nappies/Diapers/Pants in Pakistan?
- What are the major brands in Pakistan?
- How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
- Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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