Nappies/Diapers/Pants in Pakistan - New Market Report
The increase in household income and consumer acceptance of using branded products were the key trends in 2013 as the traditional alternatives weakened in popularity throughout the country and use of branded products became stronger, especially in urban areas. The use of traditional alternatives was considered old-fashioned and belonging to lower social groups as parents became aware of using nappies/diapers for their children. The policy of having fewer children, especially in the middle income group, allowed the consumer to afford...
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