New Beverages research report from Euromonitor International is now available from Fast Market Research
Boston, MA -- (SBWIRE) -- 10/28/2013 -- In 2012, beer manufacturers in Kenya became increasingly competitive in their bid for volume share, with the competitive environment witnessing the introduction of a handful of new brands, such as Tusker Lite, Castle Lite and Pilsner Ice (which was actually a re-launch). Multinationals sought to increase their presence in the region through these new brands and by securing a controlling interest in local companies; for instance SABMiller owns Crown Beverages while others such as Heineken have...
Euromonitor International's Beer in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
View Full Report Details and Table of Contents
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Browse all Beverages research reports at Fast Market Research
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