New Market Report: Beer in Kenya
In 2012, beer manufacturers in Kenya became increasingly competitive in their bid for volume share, with the competitive environment witnessing the introduction of a handful of new brands, such as Tusker Lite, Castle Lite and Pilsner Ice (which was actually a re-launch). Multinationals sought to increase their presence in the region through these new brands and by securing a controlling interest in local companies; for instance SABMiller owns Crown Beverages while others such as Heineken have...
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