Boston, MA -- (SBWIRE) -- 11/26/2014 -- In 2013, beer had very strong potential with a total volume growth of 11%. Thanks to Vietnamese consumers' habits of drinking for social and leisure purposes, the category has been witnessing constantly strong volume growth over the review period. The situation makes beer a substantially attractive category to both domestic and foreign players. Besides Anheuser-Busch InBev announcing its plan to enter Vietnam at the end of 2014, the beer category in 2012 and 2013 also saw Sapporo Vietnam Co.

Euromonitor International's Beer in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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