New Market Report: Beer in Vietnam
In 2013, beer had very strong potential with a total volume growth of 11%. Thanks to Vietnamese consumers' habits of drinking for social and leisure purposes, the category has been witnessing constantly strong volume growth over the review period. The situation makes beer a substantially attractive category to both domestic and foreign players. Besides Anheuser-Busch InBev announcing its plan to enter Vietnam at the end of 2014, the beer category in 2012 and 2013 also saw Sapporo Vietnam Co...
View full press release