Boston, MA -- (SBWIRE) -- 07/02/2014 -- In 2013, bottled water benefited from the fact that a growing number of French consumers are tending to reduce their consumption of soft drinks such as carbonates because they contain too much sugar and are perceived as more harmful to health. Still bottled water, the household penetration of which is already high in the country, continued to see its sales increase in the off-trade because this product is natural but also thanks to manufacturer investment in promotion, advertising, packaging and product quality. At the same time, bottled water producers launched flavoured varieties to compete with juice and carbonates, thus also helping to boost sales.
In terms of off-trade value sales, Nestl? Waters France SAS remained the leading player in bottled water in 2013 with a share of 29%. Thanks to a wide portfolio of well-recognised and premium brands, such as Perrier, Vittel and S Pellegrino, it led both carbonated and still bottled water in off-trade value sales. The company continued to invest heavily in its different brands. During June and July 2013, for example, the brand Vittel was advertised on television. To celebrate Perrier?s 150th anniversary, the company launched several bottles and cans with Andy Warhol-style designs. Nevertheless, Neptune SA ranked first in the wider category in terms of off-trade volume sales, mainly thanks to its popular Cristaline brand whose prices are very competitive.
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According to trade sources, government and manufacturer campaigns encouraging the French to drink more are already planned for 2014. This communication about hydration should drive volume sales, at least in the short term. Demand is also expected to be positively impacted by the health and wellness trend and the fact that French consumers perceive water as more natural and healthier than other soft drinks. In order to boost their sales, manufacturers are expected to extend their ranges of water in small bottles because these are suitable for vending machines and convenient for on-the-go consumption. At the same time, they will also invest in a wider flavour variety so as to offer healthier alternative soft drinks to consumers.
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The Bottled Water in France market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Bottled Water in France?
- What are the major brands in France?
- How important is the direct selling method of distribution in France for bottled water sales?
- What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in France?
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Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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