New Market Report: Bottled Water in France
In 2013, bottled water benefited from the fact that a growing number of French consumers are tending to reduce their consumption of soft drinks such as carbonates because they contain too much sugar and are perceived as more harmful to health. Still bottled water, the household penetration of which is already high in the country, continued to see its sales increase in the off-trade because this product is natural but also thanks to manufacturer investment in promotion, advertising, packaging and...
View full press release