Boston, MA -- (SBWIRE) -- 10/06/2014 -- Switzerlands cider/perry category was hit by declining volume sales over the review period, a trend which continued to have a negative impact on sales in 2013. The reason for the declining cider/perry volume sales was the fact that cider/perry is out of fashion. Cider/perry used to be a popular drink and still is consumed by older consumers. However, this consumer group is ageing and therefore also declining. Cider/perry is not a trendy alcoholic drink to consume in Switzerland, and is therefore losing consumers rather than gaining new drinkers.

Competitive Landscape:

In 2013 Mosterei M?hl led cider/perry volume sales with a share of 28%. Mosterei M?hl is a well-known, traditional Swiss manufacturer of cider/perry. Mosterei M?hl benefits from its popularity and its good reputation in Switzerland. The company focuses on communicating its M?hl brand to consumers in Switzerland. Mosterei M?hl first took the lead of cider/perry volume sales in 2012. Mosterei M?hl?s leading cider/perry brand, Saft von Fass, is one of the best-selling cider brands in the country. Mosterei M?hl?s brand Swizly is a more modern cider/perry brand and thus popular among consumers.

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Industry Prospects:

Over the forecast period the overall cider/perry category is expected to register a further decline with a negative CAGR of 2% in volume terms. An ageing consumer group and few new consumers being attracted to cider/perry underpin the pessimistic outlook for the development on the cider/perry category. Younger consumers do not consider the very traditional alcoholic beverage very modern or trendy. Furthermore, over the years the alcoholic drinks market has seen numerous new fashionable beverages introduced, making it even more difficult for cider/perry to compete.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Switzerland market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cider/Perry in Switzerland?
- What are the major brands in Switzerland?
- Is premiumisation expected to continue to be an important driver in cider?
- Who are the key consumers of cider: men, women, younger or older consumers?
- Where is cider mainly consumed- at home or away from home?

Reasons to Get this Report:

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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