New Market Report: Cider/Perry in Switzerland
Switzerlands cider/perry category was hit by declining volume sales over the review period, a trend which continued to have a negative impact on sales in 2013. The reason for the declining cider/perry volume sales was the fact that cider/perry is out of fashion. Cider/perry used to be a popular drink and still is consumed by older consumers. However, this consumer group is ageing and therefore also declining. Cider/perry is not a trendy alcoholic drink to consume in Switzerland, and is...
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