Boston, MA -- (SBWIRE) -- 07/16/2014 -- While generics continuing to play a big role in other categories such as analgesics, in digestive remedies, generics are not so popular amongst consumers. The reason behind the popularity that branded medicines enjoy in digestive remedies is linked to consumers not being familiar with the active principle/ingredient present in digestive remedies. While consumers are widely familiar with active principle for analgesics, such as acetaminophen or ibuprofen, they are not familiar with Dimeticona or Brometo de N-Butilescopolamina. As a result, the branded products for the former active principle/ingredients drew the attention of consumers.
GlaxoSmithKline Brasil continued to hold the leading position in digestive remedies in 2013, with 15% value share, mainly driven by the large popularity of its brands Sal de Fruta Eno and Sonrisal, which combined to hold 46% of total value share for antacids in 2013.
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Following the same trend perceived in 2012, digestive remedies will continue to grow driven by changes in eating habits, combined with the higher disposable incomes of the middle-classes. Innovations such as new formats, single dose packaging and different flavours are also likely to contribute to a good performance of the category in the near future. Digestive remedies is expected to post a value CAGR of 5% in constant 2013 prices over the forecast period, to reach R$2.4 billion in 2018.
Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Brazil with research from Euromonitor's team of in-country analysts.
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The Digestive Remedies in Brazil market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
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Our market research reports answer questions such as:
- What is the market size of Digestive Remedies in Brazil?
- What are the major brands in Brazil?
- Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?
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Product coverage: Diarrhoeal Remedies, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Motion Sickness Remedies, Paediatric Digestive Remedies.
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