New Market Report: Digestive Remedies in Brazil
While generics continuing to play a big role in other categories such as analgesics, in digestive remedies, generics are not so popular amongst consumers. The reason behind the popularity that branded medicines enjoy in digestive remedies is linked to consumers not being familiar with the active principle/ingredient present in digestive remedies. While consumers are widely familiar with active principle for analgesics, such as acetaminophen or ibuprofen, they are not familiar with Dimeticona or Brometo de N-Butilescopolamina. As a result, the...
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