Boston, MA -- (SBWIRE) -- 10/22/2014 -- Sales of footwear recorded a somewhat better performance than sales of apparel in 2013, advancing by 2% in volume and 8% in value terms. The steeper increase in value terms is the result of the shift of consumer preference from budget category footwear to mid-priced or expensive footwear. Romanians in general are less price-sensitive when buying shoes in comparison with their purchase of apparel. The comfort of shoes and the quality of the material are very important criteria impacting consumer purchases.

Competitive Landscape

Deichmann gained leadership on the domestic footwear category with a 7% share and sales of RON247 million in 2013. The company had 65 stores by the end of the year, opening 11 new stores during 2013. The development and expansion of the German retailer proves that the product offer, along with its own concept footwear stores, is well appreciated in the country. The balance between quality, price and the reliability that Deichmann products offer represent the key to its profitable business.

View Full Report Details and Table of Contents

Industry Prospects

Footwear is set to record a CAGR of 3% in volume terms and a CAGR of 4% in value sales at constant 2013 prices over the forecast period. Category growth is being driven by consistent investment on behalf of industry players and, of course, economic recovery, which will boost demand for consumption in general.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Romania market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Footwear in Romania?
- What are the major brands in Romania?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 800-844-8156

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- Footwear in the United Arab Emirates
- Footwear in South Africa
- Footwear in Canada
- Footwear in Japan
- Footwear in Argentina
- Footwear in France
- Footwear in South Korea
- Footwear in Morocco
- Footwear in the Netherlands
- Footwear in Germany