Boston, MA -- (SBWIRE) -- 06/04/2012 -- "Global Defense Suppliers CXO Business Outlook Survey 2012-2013: Industry Dynamics, Market Trends and Opportunities, Expenditure and Procurement Strategies" is a new report by ICD Research and Strategic Defence Intelligence that analyzes how defense supplier companies' media spending, marketing, sales strategies, practices, and business planning are set to change in 2012-2013. This report provides the current size of the marketing and advertising budgets of global defense suppliers and how spending by suppliers will change, providing insight into global marketing behavior. In addition, the report identifies future growth of buyers and suppliers, and M&A activity. Furthermore, this report not only grants access to the opinions and strategies of C-level decision makers and competitors, but also examines their actions surrounding business priorities."
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Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from ICD Research and Strategic Defence Intelligence's exclusive panel of 68leading global defense industry C-level executives. The report provides data and analysis on global defenseindustry suppliers' media spending, marketing, sales strategies, practices, and business planning, within the global defenseindustry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global defense industry. The report also identifies suppliers' future growth, M&A, and investment expectations.Most secondary research reports are based on general industry drivers and do not understand the industry executives' attitude and changing behaviours, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, ICD Research and Strategic Defence Intelligence created this primaryresearch-based report by gathering the opinions of C-level respondents in the value-chain of the global defenseindustry.
What is the current market landscape and what is changing?
Of C-level respondents across the global defense supplier industry, 44% are 'more optimistic' about revenue growth for their company over the next 12 months.
What are the key drivers behind recent market changes?
The expected declining growth in the global defense market in 2012 is mainly due to anticipated decreases in military spending, principally in the US and Europe. Although the level of optimism is comparatively less in 2012, the defense industry expects an increase in demand for national security priorities such as cyber security, satellites, missile defense,and nuclear defenseacross the world. Additionally, the top priorities for the global defenseindustry in 2012 are'new products and services', 'expand in current market and abroad', and 'expand into new territories'.
Companies Mentioned in this Report: ASSOCHAM, Tactical Communications Group, NATO, Pentagon, SIPRI, Sukhoi, TORC, DARPA, Systematic, Department of Homeland Security (DHS), National Defense University, Enterprise Control Systems, Mercury, Aitech, Henggeler Computer Consultants, ManTech, Procerus Technologies, ITT Corporation, MICA, DSEi, ITT Exelis, Vangent, Raytheon, Lockheed Martin, US Department of Defense, General Dynamics, Northrop Grumman, Pikewerks, Boeing, Thales, BAE systems, L-3 communications, Rajant, Technical and Analytical (SETA), Hindustan Aeronautics Limited (HAL), Sapura Thales Electronics (STE), Eurofighter, Dassault Rafale.
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