New Market Report: Global Defense Industry Suppliers: CEO Business Outlook Survey 2012-2013
"Global Defense Suppliers CXO Business Outlook Survey 2012-2013: Industry Dynamics, Market Trends and Opportunities, Expenditure and Procurement Strategies" is a new report by ICD Research and Strategic Defence Intelligence that analyzes how defense supplier companies' media spending, marketing, sales strategies, practices, and business planning are set to change in 2012-2013. This report provides the current size of the marketing and advertising budgets of global defense suppliers and how spending by suppliers will change, providing insight into global marketing behavior. In...
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