Boston, MA -- (SBWIRE) -- 05/16/2012 -- Faster paced and more unconventional lifestyles have led to a trend towards snacking and less structured meal occasions, prompting consumers to seek meal options that are quicker and easier to prepare. At the same time, the recession has forced many to go back to basics and cook from scratch. This new global report analyses findings from the Eating Habits section of Euromonitor International's 2011 Annual Study of consumers across eight countries, and examines their implications for marketers.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
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