Boston, MA -- (SBWIRE) -- 03/06/2013 -- The main trend seen in biscuits is that companies are relying on umbrella brands to diversify their product portfolios towards the premium segment. Such is the case of Kraft Foods Venezuela, which in mid-2012 re-launched Oreo Fudge as well Oreo Wafer Fudge. Oreo Fudge was available in Venezuela until 2004; at which time other strategies were proposed for the Oreo brand. The company strategy seems to focus on capturing adults over 30-years-old, as the child segment faces strong competition from...

Euromonitor International's Biscuits in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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