New Market Report Now Available: Biscuits in Venezuela
The main trend seen in biscuits is that companies are relying on umbrella brands to diversify their product portfolios towards the premium segment. Such is the case of Kraft Foods Venezuela, which in mid-2012 re-launched Oreo Fudge as well Oreo Wafer Fudge. Oreo Fudge was available in Venezuela until 2004; at which time other strategies were proposed for the Oreo brand. The company strategy seems to focus on capturing adults over 30-years-old, as the child segment faces strong competition from...
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