Boston, MA -- (SBWIRE) -- 07/11/2013 -- As bleach is a small but stable category customers did not change their habits and significant changes did not happen in the review period. Key consumers of bleach were those on low income and older people, HoReCa, hospitals and public institutions, mainly because price of bleach was lower than other surface cleaners or disinfectants. Although bleach is perceived as old-fashioned product, some innovations were made in the review period, mainly new fragrances or new packaging for laundry care...

Euromonitor International's Bleach in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Bleach market;
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- Use five-year forecasts to assess how the market is predicted to develop.

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