New Market Report Now Available: Bleach in Hungary
As bleach is a small but stable category customers did not change their habits and significant changes did not happen in the review period. Key consumers of bleach were those on low income and older people, HoReCa, hospitals and public institutions, mainly because price of bleach was lower than other surface cleaners or disinfectants. Although bleach is perceived as old-fashioned product, some innovations were made in the review period, mainly new fragrances or new packaging for laundry care...
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