Boston, MA -- (SBWIRE) -- 07/10/2013 -- Value and volume sales of chilled processed food declined by 1% in 2012. 53% of value sales of chilled processed food are generated within the chilled fish/seafood category and its negative sales impacted the aggregate sales performance of chilled processed food as a whole. The chilled fish/seafood category saw sales decline for 15 consecutive years up to and including 2012. Although fish had been one of the most popular sources of protein among Japanese consumers, the Westernisation of eating...

Euromonitor International's Chilled Processed Food in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Chilled Fish/Seafood, Chilled Lunch Kits, Chilled Noodles, Chilled Pizza, Chilled Processed Meat, Chilled Ready Meals, Chilled Soup, Chilled/Fresh Pasta, Fresh Cut Fruits, Prepared Salads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Chilled Processed Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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