New Market Report Now Available: Chilled Processed Food in Japan
Value and volume sales of chilled processed food declined by 1% in 2012. 53% of value sales of chilled processed food are generated within the chilled fish/seafood category and its negative sales impacted the aggregate sales performance of chilled processed food as a whole. The chilled fish/seafood category saw sales decline for 15 consecutive years up to and including 2012. Although fish had been one of the most popular sources of protein among Japanese consumers, the Westernisation of eating...
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