Boston, MA -- (SBWIRE) -- 09/09/2013 -- The Slovenian card payments channel declined during the review period mainly on account of the recession that has crippled the country's economy. All major banks in Slovenia are adopting new strategies to increase card penetration, and are also focusing particularly on niche segments such as young consumers, sole proprietors, professionals and small and medium-sized enterprises (SMEs). Banks are also increasingly making use of social networking sites such as Facebook and YouTube to reach their target audiences. Growth in internet penetration has resulted in increased online retail sales in the country, and the number of Slovenian enterprises making purchases online was above the EU average in 2012.

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Key Highlights

- The Slovenian card payments channel declined during the review period mainly on account of the recession that has crippled the country's economy. The government took a series of steps such as offering stimulus packages to banks in December 2008 and February 2009 to improve lending to priority sectors.
- The use of social media by businesses to promote products and services is gaining popularity in Slovenia. Banks such as Banka Koper, SKB and Nova KBM are increasingly making use of social networking sites such as YouTube and Facebook to reach their target audiences, improve brand awareness and promote products.
- In June 2012, Visa issued cards that support contactless technology on its Activa cards. The emergency of new technology in the country is expected to have a positive impact on the card payments channel.
- The prepaid card category is at a very nascent stage in Slovenia, with only a few banks offering these cards. The category holds a negligible share in the overall card payments channel.

Scope

- This report provides a comprehensive analysis of Slovenia's cards and payments industry
- It provides current values for Slovenia's cards and payments industry for 2012 and forecast figures for 2017
- It details the different macroeconomic, infrastructural, consumer and business drivers affecting Slovenia's cards and payments industry
- It outlines the current regulatory framework in the industry
- It details the marketing strategies used by various bankers and other institutions
- It profiles the major banks in Slovenia's cards and payments industry

Reasons to Get This Report

- Make strategic business decisions using historic and forecast market data related to Slovenia's cards and payments industry and each market within it
- Understand the key market trends and growth opportunities within Slovenia's cards and payments industry
- Assess the competitive dynamics in Slovenia's cards and payments industry
- Gain insights into the marketing strategies used for selling various types of cards in Slovenia
- Gain insights into key regulations governing Slovenia's cards and payment industry

Companies Mentioned in this Report: Banka Koper, Nova KBM, Stanovanjsko-Komunalna Banka, Abanka Vipa, Nova Ljubljanska Banka, Raiffeisen Bank, MasterCard Visa, American Express, Karanta

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