New Market Report Now Available: Emerging Opportunities in Slovenia's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape
The Slovenian card payments channel declined during the review period mainly on account of the recession that has crippled the country's economy. All major banks in Slovenia are adopting new strategies to increase card penetration, and are also focusing particularly on niche segments such as young consumers, sole proprietors, professionals and small and medium-sized enterprises (SMEs). Banks are also increasingly making use of social networking sites such as Facebook and YouTube to reach their target audiences. Growth in internet penetration...
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