New Consumer Goods research report from ERC is now available from Fast Market Research
Boston, MA -- (SBWIRE) -- 09/18/2014 -- World Cigarettes Malaysia focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Malaysia, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.
The key feature of the Malaysian market is the rapid growth in non-duty paid cigarette sales which now account for more than a third of the overall market. This has been in response to excise rises which have caused the duty paid market to grow and decline in a cyclical fashion. 2012 saw growth of 2.7% but 2013 is forecast to see a 6% decline taking the legitimate market down to 14.3 billion pieces. Per capita consumption has more than halved since 1990.
This is a market dominated by the multinationals. BAT leads on 58%, followed by JTI (19.5%) and PMI (16.2%). Dunhill, Winston, Marlboro and Salem are the leading brands, the former accounting for 45.9% of the market in 2012.
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Companies Mentioned in this Report: British American Tobacco (Malaysia) Bhd, JT International Bhd, Philip Morris (Malaysia) Sdn Bhd
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