Boston, MA -- (SBWIRE) -- 02/04/2015 -- Over the review period, the upgrade in purchasing power allowed consumers to switch from fans to other air treatment products and air conditioners, and within air conditioners from window devices to split systems. In addition, the northeast region, which is particularly sensitive to income growth, contributed massively to growth, as sales are not seasonal, with a year-round warm climate. As a result, the category posted an 11% volume CAGR over the review period.

Competitive Landscape

With a diverse mix of products including cooling fans, air conditioners and many others, air treatment products is quite fragmented in Brazil. Arno retained its first place positioning in 2014 due to its strength in cooling fans, but with total volume share of 15%. Nevertheless, the company lost share over the last few years of the review period mainly due the growing importance of air conditioners within air treatment products.

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Industry Prospects

Over the forecast period, air treatment products will post a 7% volume CAGR. This performance will be below the review period average of 11%. This slowdown can be mainly attributed by an increased base of sales of key products, such as split air conditioners, which will reach 6 million units by 2019.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Brazil market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Air Treatment Products in Brazil?
- What are the major brands in Brazil?
- Are split air conditioners taking share from room and window units?
- Is construction a key retail channel for distribution in Brazil?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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