New Market Research Report: Air Treatment Products in Brazil
Over the review period, the upgrade in purchasing power allowed consumers to switch from fans to other air treatment products and air conditioners, and within air conditioners from window devices to split systems. In addition, the northeast region, which is particularly sensitive to income growth, contributed massively to growth, as sales are not seasonal, with a year-round warm climate. As a result, the category posted an 11% volume CAGR over the review period.
View full press release