Boston, MA -- (SBWIRE) -- 07/03/2014 -- Asian speciality drinks in Thailand still mainly consists of Asian juice drinks and Asian RTD tea, while cereal/pulsed-based drinks and other Asian speciality drinks do not have very high share. One major trend affecting the category was the strong competition among several brands in Asian still RTD tea. The launching of Ishitan in 2011 influenced overall share. Ishitan by Mai Tan Co Ltd was founded by the former executive director of Oishi Group; therefore the product line as well as flavours of Ishitan green tea is very similar to Oishi green tea. Ishitan carried out a lot of marketing tactics to increase sales and within a short period of time stood out as one of the major brands. The high growth rate of Asian still RTD tea accordingly drove the growth of Asian specialty drinks.

Competitive Landscape

Oishi Group led sales in 2012. Even though it dropped by four percentage points to 37% retail volume share in 2012, Oishi remained as leader. This is because its main product Oishi green tea is the pioneer of green tea product in Thailand. The long-term reputation has built brand loyalty among consumers. Although there are many other brands entering, Oishi is still the main brand that consumers trust in quality and taste. Combined with the trend of green tea that is highly adored in Thailand, Oishi green tea wins over other products.

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Industry Prospects

Asian specialty drinks is predicted to record a 13% total volume CAGR, which will be much slower than the review period CAGR of 23%. This will be due to the trend for drinking RTD tea maturing. However it will still be able to maintain a positive tendency.

Fountain sales of soft drinks continued to record positive moderate growth of 4% through convenience stores and 3% through on-trade in 2012. The key product of fountain sales in Thailand remained carbonates with some presence of fruit juices and RTD tea, although with much lower volume sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Asian Speciality Drinks industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Asian Speciality Drinks industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Asian Speciality Drinks in Thailand market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Asian Speciality Drinks in Thailand?
- What are the major brands in Thailand?
- Who are the key consumers of Asian Speciality drinks in Thailand?
- Are there specific cultural reasons for consuming Asian Speciality drinks like green tea?
- What recent packaging innovation and market trends have appeared in the past year?

Reasons to Get this Report

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- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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