New Market Research Report: Asian Speciality Drinks in Thailand
Asian speciality drinks in Thailand still mainly consists of Asian juice drinks and Asian RTD tea, while cereal/pulsed-based drinks and other Asian speciality drinks do not have very high share. One major trend affecting the category was the strong competition among several brands in Asian still RTD tea. The launching of Ishitan in 2011 influenced overall share. Ishitan by Mai Tan Co Ltd was founded by the former executive director of Oishi Group; therefore the product line as well as...
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