Boston, MA -- (SBWIRE) -- 06/04/2014 -- Due to the economic recession, consumers in Italy implemented savings even on staple items. Regarding baked goods, this involved strategies such as people baking their own products at home instead of buying them, for example. This had a negative impact on retail volume sales of baked goods, which are expected to decline by 2% in 2013. In response, manufacturers developed offers which were increasingly specific when targeting customers, and the best performers were those that invested heavily in advertising and promotional activities.

Competitive Landscape

Apart from artisanal baked goods, Barilla is expected to lead baked goods in 2013 with its Mulino Bianco brand, followed by Bauli and Ferrero. Barilla's lead is primarily due to its leading position in bread, even though the Mulino Bianco brand is also expected to rank first in pastries and third in cakes amongst branded manufacturers in 2013. Bauli and Ferrero, meanwhile, are focused on cakes and pastries.

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Industry Prospects

Over the forecast period Italian consumers will remain very careful about their spending on baked goods. In retail volume terms baked goods is predicted to decline by 2% over the course of the 2013-2018 forecast period, whilst value sales are set to decrease by 6% at constant 2013 prices. In particular, retail volume sales of bread will remain under pressure, with consumers partly returning to home baking, and partly reducing unnecessary expenditure by cutting down on food wastage.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baked Goods industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked Goods industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked Goods in Italy market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Baked Goods in Italy?
- What are the major brands in Italy?
- How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
- What are the market opportunities for high fibre products?

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