New Market Research Report: Baked Goods in Italy
Due to the economic recession, consumers in Italy implemented savings even on staple items. Regarding baked goods, this involved strategies such as people baking their own products at home instead of buying them, for example. This had a negative impact on retail volume sales of baked goods, which are expected to decline by 2% in 2013. In response, manufacturers developed offers which were increasingly specific when targeting customers, and the best performers were those that invested heavily in advertising and...
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