Boston, MA -- (SBWIRE) -- 10/22/2013 -- In 2012, bath and shower continued to record value growth of 13%. However, the growth rate was slightly slower than in 2011 as the category reached maturity. Major manufacturers, such as Unilever and Procter & Gamble, continued to invest in various promotions and advertising activity as well as product developments, such as introducing products with added ingredients. All of this was primarily to keep their brand image fresh and at the top of consumers' minds, as bath and shower is a mature and...

Euromonitor International's Bath and Shower in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Reasons to Get This Report

- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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