New Market Research Report: Bath and Shower in Vietnam
In 2012, bath and shower continued to record value growth of 13%. However, the growth rate was slightly slower than in 2011 as the category reached maturity. Major manufacturers, such as Unilever and Procter & Gamble, continued to invest in various promotions and advertising activity as well as product developments, such as introducing products with added ingredients. All of this was primarily to keep their brand image fresh and at the top of consumers' minds, as bath and shower is...
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