New Healthcare research report from Euromonitor International is now available from Fast Market Research
Boston, MA -- (SBWIRE) -- 10/23/2013 -- Through 2012, the trend towards healthier drinks gained momentum as the perils of sugar and calories to health and their contribution to obesity became clearer, and consumers were willing to pay the premium for healthier products. The review period over 2007-2012 was therefore was just the right time for the introduction of reduced sugar carbonates by the two majors in the business. These were positioned as providing taste with no calories, and found instant favour with discerning consumers.
Euromonitor International's Better For You Beverages in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.
View Full Report Details and Table of Contents
Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Better For You Beverages market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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