New Market Research Report: Better for You Beverages in India
Through 2012, the trend towards healthier drinks gained momentum as the perils of sugar and calories to health and their contribution to obesity became clearer, and consumers were willing to pay the premium for healthier products. The review period over 2007-2012 was therefore was just the right time for the introduction of reduced sugar carbonates by the two majors in the business. These were positioned as providing taste with no calories, and found instant favour with discerning consumers.
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