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New Market Research Report: Better for You Packaged Food in Portugal

Recently published research from Euromonitor International, "Better For You Packaged Food in Portugal", is now available at Fast Market Research


Boston, MA -- (SBWIRE) -- 10/25/2013 -- Reduced fat products continued to dominate BFY packaged food in 2012. Reduced fat milk (excl organic and FF) remained the single largest category in current value terms with sales of EUR363 million; however, this category saw current value sales decline due to the recession, which dragged down the performance of BFY reduced-fat packaged food as a whole. This was misleading, as the majority of reduced-fat categories showed some growth in value terms, albeit from a lower base in most instances.

Euromonitor International's Better For You Packaged Food in Portugal report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Product coverage: BFY Reduced Carb Packaged Food, BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Better For You Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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