New Market Research Report: Better for You Packaged Food in Portugal
Reduced fat products continued to dominate BFY packaged food in 2012. Reduced fat milk (excl organic and FF) remained the single largest category in current value terms with sales of EUR363 million; however, this category saw current value sales decline due to the recession, which dragged down the performance of BFY reduced-fat packaged food as a whole. This was misleading, as the majority of reduced-fat categories showed some growth in value terms, albeit from a lower base in most instances.
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